Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program?
In other words, how do you pitch a localization program? Answer: you create a business case.

The post Want to Win That Localization Project? Build a Better Business Case! appeared first on Nimdzi.



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