Farfetch’s Alex Katsambas on Localizing Luxury Fashion – via slator.com

Farfetch Head of Linguistic Services, Alex Katsambas, joins SlatorPod and talks about the online luxury fashion platform’s localization model. Alex talks about Farfetch’s internal teams, churning out billions of words annually, the importance of sustainability in content messaging, and why return-on-investment for localization cannot be measured immediately. He shares insights...